This year's stage brings together CEOs, COOs, CHROs, and founders who've proven that purpose and performance aren't in competition — they're the same strategy. From brands like Mercedes-Benz, Coca-Cola Consolidated, and Chick-fil-A, each speaker shares real frameworks, not theory. For CHROs and People leaders specifically, several sessions dig into the exact talent, culture, and retention challenges you're already navigating.
Featured Voices of Purpose
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Braxton Kilgo & Dylan Warter
Founder/CEO & Co-founder, Chief Relationship Officer
I Believe In You
Session: Turning Pain into Purpose

Session: Do It Afraid
t-factor panel discussion
t-factor provides leadership experience that activates corporate leaders to build purpose-driven cultures, and develop people who seek Him, connect with their purpose, and serve and care of each other. t-factor inspires and encourages leaders to implement a purpose-driven culture. Developed and moderated by Coke Consolidated, the largest Coca-Cola bottler in the United States.

Mark Whitacre
Vice President, Culture & Care
Executive Director, t-factor
Coca-Cola Consolidated

Josh Dorminy
EVP, Exec. Assistant to the Chairman & CEO
Coca-Cola Consolidated

Larry Griffith
Chief Executive Officer
Corporate Chaplains of America

Naomi Oglesby
Sr. Director, Assoc. General Counsel, Labor & Employment
Coca-Cola Consolidated

Melissa Blalock
Senior Manager, Culture & Care
Coca-Cola Consolidated

Dave Greenberg
Vice President, HR Business Partner
Coca-Cola Consolidated

Jeffrey D. Patton
Managing Member
Spilman Thomas & Battle, PLLC
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